The Pulse Brand
The Pulse Brand symbol was selected through a process of consultation with pulse growers, the pulse trade, ingredient companies, retailers and food manufacturers from around the world, as well as in-depth consumer interviews. The stylized symbol was selected to represent the Pulse Brand because of its positive perception across markets and consumers around the world. The symbol was associated with:
- A new beginning
- Sunrise
- Holistic and calming
- Leaves and plants
- Ecological and sustainable
- Earthy
The Pulse Brand is for promotional purposes. Examples of promotional activities are listed below. Any promotional activities that are linked to food products must use the ‘Made with Pulses’ seal.
Brand
The Pulse Brand - 'Made with Pulses' Seal
The Pulse Brand’s ‘Made with Pulses’ seal is only for use on food products (packaging, advertising and promotional materials related to products). The ‘Made with Pulses’ seal is a distinctive green and gold symbol intended to help consumers easily identify food products that contain pulse ingredients.
The ‘Made with Pulses’ seal requires that products meet the following use criteria:
- Have an eligible pulse with the top 5 ingredients by weight, and
- Represent a minimum of 5% or more of the formulation by weight.
‘Made with Pulses’ seal
