Agreement Forms

Promotional

How to use the Pulse Brand for Promotional Use?

Examples of promotional activities where the Pulse Brand can be used are listed below. Any promotional activities that are linked to food products must use the ‘Made with Pulses’ seal (see Product Use).

  • Brochures
  • Pamphlets
  • Booklets, leaflets
  • Posters
  • Business cards
  • Seminars
  • Workshops
  • Trade missions/ shows
  • Conferences
  • Articles
  • Research
  • Factsheets
  • Digital
  • Social media
  • Website
  • Banners
  • Public Relations
  • Point of Purchase sale
  • Television
Agreement Form

Product

Who can use the Pulse Brand for Product Use?

Members of participating pulse industry associations (American Pulse Association, Canadian Special Crops Association, Global Pulse Confederation, Pulse Canada, USA Dry Pea & Lentil Council)

How to use the Pulse Brand for Product Use?

The Pulse Brand’s ‘Made with Pulses’ seal is only for use on food products (including packaging, advertising and promotional materials related to products).

The ‘Made with Pulses’ seal requires that products meet the following use criteria:

  • Have an eligible pulse within the top 5 ingredients by weight, and
  • Represent a minimum of 5% or more of the formulation by weight.
Agreement Form