Promotional Use

PULSE BRAND TRADEMARK LICENSE AGREEMENT

This Trademark License Agreement between Pulse Crops (Canada) Association, also known as Pulse Canada (the "Owner"), and the person accepting the Terms and Conditions of this Agreement (the "User") is made effective on the date that the User agrees to the Terms and Conditions of this Agreement (the "Effective Date").

WHEREAS the Owner is the owner of all right, title, and interest in and to the trademark set out in Schedule “A” hereto (the “Mark”);

WHEREAS the User has applied to the Owner for the right to participate in the Owner’s certification program pursuant to which persons are granted licenses to use the Mark for the purpose of furthering awareness of pulses in the consumer packaged goods market (the “Program”);

AND WHEREAS the User has been expressly granted the right by the Owner, pursuant to this Agreement, to use the Mark and has accepted, acknowledged and agreed to the terms hereof.

AND IN CONSIDERATION of the facts recited above and the grants, covenants, and agreements contained herein, the Owner and the User grant, covenant, and agree as follows:

1. Definitions. In this Agreement, the following capitalized terms have the following meanings:

   1. “Compliance Monitoring” means the ongoing monitoring for compliance with the User Guide in accordance with this Agreement;

   2. “pulses” means the dried edible seeds of various leguminous plants, such as peas, beans, lentils, and chickpeas;

   3. “Pulse Brand” means the Mark and any other intellectual property owned by the Owner and used in connection with the Program;

   4. “User Guide” means the guidelines, regulations, rules, standards, and policies issued, amended, supplemented or replaced by the Owner from time to time in the Owner’s sole discretion, relating to the Program and the use of the Mark.

2. License. The Owner hereby grants to the User a non-exclusive, non-sublicensable, revocable, license to use the Mark for the purpose of the Program, to further awareness of pulses in the consumer packaged goods market (the "License"), and the User hereby accepts the grant of the License, so long as:

   1. the User demonstrates compliance with the User Guide and any other requirements the Owner communicates to the User in its sole discretion at any time during the term of this License respecting the User’s use of the Mark and that such use is in compliance with the terms and conditions of this Agreement, all as determined by the Owner in its sole discretion;

   2. the User agrees that its use of the Mark shall at all times be under the control of the Owner, and the User shall cooperate with the Owner in facilitating said exercise of control; and

   3. the User shall use the Mark only in a form and manner that is acceptable to the Owner.

3. Permitted Use.

   1. The User may use the Mark under the license herein only in association for the purpose of the Program and any additional services that may be authorized by the Owner. The User will not use the Mark in any manner that is not expressly permitted by this Agreement. Upon request from the Owner, the User will promptly provide the Owner with samples of all promotional and other material prepared by, for, or with the permission of the User that bear or refer to the Mark. To assist the Owner to verify and enforce the User's obligations under this Agreement, the User will permit and assist the Owner to:

      1. inspect all material on which the Mark appears, and all advertising and promotional materials used by the User in association with the Marks from time to time; and

      2. inspect any and all media formats or digital media associated with the Mark or created by the User in which the Mark appears. User shall use digital rights management (DRM) or similar restrictions on copying, reproduction or use of the digital versions of the Mark.

   2. The Mark may be used for any of the following purposes:

      1. by printing or other reproductive means upon all types of promotional material, advertisements, stationary or other trade literature relating to pulses;

      2. on the User’s website, as long as when the Mark is used, it is directly associated with pulses;

      3. the Mark may be enlarged or reduced photographically but shall not be otherwise altered or distorted in any way;

      4. the User must always comply with the requirements of Clause 13, hereof; and

      5. in the User is responsible for ensuring that all promotional materials comply with any relevant legislation and/or regulations in the countries where the Mark is used by the User.

4. General Prohibitions. The User acknowledges that the Owner is the exclusive owner of the Mark. Accordingly, during the term of this Agreement and thereafter, except as otherwise permitted by this Agreement, the User will not:

   1. do anything or omit to do anything that might impair, jeopardize, violate, or infringe the Mark or the Owner's rights thereto; or

   2. attack or challenge the validity of the Mark or the Owner's rights thereto, or assist any other party to do so; or

   3. do anything through the User's use of the Mark or otherwise to prejudice or diminish the reputation or goodwill of the Owner; or

   4. claim, use or apply to register, record, or file any trademark, trade name, domain name, social media account or handle, copyright, or design that is identical or confusingly similar to the Mark, or any portion thereof, or assist any other party to do so; or

   5. claim, use, display, reproduce or apply to register, record or appropriate any trademark, corporate name, trade name, business name, trading style, copyright, or design that in whole or in part reproduces or resembles the Marks or is confusing with the Mark or is derived from or based on the Mark.

5. Duration. The Licence is effective commencing as of the Effective Date and, subject to Section 6, will subsist thereafter for as long as the User remains a member in good standing of any of the Global Pulse Confederation (GPC), Canadian Special Crops Association (CSCA), American Pulse Association (APA), USA Dry Pea and Lentil Council (USADPLC) or Pulse Canada.

6. Termination.

   1. Termination by the Owner: The License may be terminated by the Owner on the occurrence of any of the following events:

      1. if the User materially defaults in observing or performing any of its material obligations hereunder and fails to correct the default within 30 calendar days after receiving a written demand from the Owner to do so; or

      2. if the User becomes insolvent, commits an act of bankruptcy or makes an assignment for the benefit of creditors, or if the User seeks protection from creditors under any law or procedure, or if a receiver or receiver-manager is appointed for the User or any of its assets, or if any proceeding in bankruptcy, receivership, winding-up, or liquidation is initiated in respect of the User,

      3. if the Owner, acting reasonably, is satisfied that continuing the License in respect of the Mark, or any services, geographic area or market sector, may be prejudicial to the proprietary basis of the Mark or may lead to the infringement or violation of the rights of a third party, in which case the termination will relate only to the Mark, services, geographic area, or market sector so affected by the Owner giving the User written notice of termination, which will be effective on delivery to the User.

   2. Termination for Convenience: The License may be terminated by the User or the Owner for convenience (or for no reason at all) by giving the other written notice of termination for convenience, which will be effective 120 calendar days after receipt.

   3. Obligations on Termination: Upon termination of the License:

      1. the User will cease to use the Mark in all respects; and

      2. as directed by the Owner, the User will either surrender to the Owner or destroy all material bearing or referring to the Mark and the User will cancel all orders for any of such items and any advertising using or referring to the Mark, provided that if the User destroys such material, it will cause an officer or director of the User to personally certify such destruction to the Owner.

         Notwithstanding the foregoing, the User shall not be obligated to surrender or destroy material bearing or referring to the Marks where such material is not within the control or possession of the User.

7. Powers of the Owner. The Owner may alter the Specifications provided that the Owner provides advanced written notice to the User of the proposed changes to the Specifications, which notice shall specify a date upon which the alterations shall have effect.

8. User Guide. The User acknowledges having received a copy of the User Guide and agrees to be bound by and comply with the User Guide in connection with its use of the Mark. The User acknowledges that a breach of any term or condition of the User Guide shall be a breach of the terms and conditions of this Agreement.

9. Infringement. If, during the term of this License, the User becomes aware of any use by any other party of a trade name, trademark, getup of goods, or mode of advertising that might reasonably amount to infringement of the Mark or to unfair competition or passing-off in respect of the Mark, then the User will promptly report particulars of such usage to the Owner.

10. Claims by Others. If the User learns that any person or entity is alleging that the Mark is invalid, infringes the rights of any party, or is open to any other form of attack, then the User will not make any admissions in respect of the allegation and will promptly report the matter to the Owner.

11. Indemnity. The User shall indemnify and save harmless the Owner from any claims, losses, damages suffered or any costs associated therewith arising as a result of the breach of this Agreement by the User or any person who the User is responsible for at law.

12. Disclaimer. The Owner makes no representations or warranties to the User regarding the Mark or its use by the User, including those regarding ownership and whether the Mark infringes the rights of third parties. The User waives and releases all claims against the Owner regarding the Mark and the User’s use thereof that the User would have or might acquire but for the foregoing disclaimer.

13. Public Notice. Whenever the User uses the Mark, notice shall be given that the Mark is a licensed trademark, which can be accomplished with any symbol, words or asterisk referencing some statement to like effect approved in advance by the Owner in writing. The method of public notice is at the discretion and preference of the User provided it has been approved in accordance with this Section 13 and provided further that it is the duty and obligation of the User to comply with all laws regarding such notice applicable in the User’s jurisdiction or any other jurisdiction in which the User does business.

14. No Assignment or Sublicensing. The User will have no right whatsoever to assign, license, grant, or create any interest in the Mark or its use to any person or corporation without first obtaining the written consent of the Owner, which may be withheld for any reason or without reason and, if consent is given on any particular occasion, it shall be required for all subsequent occasions. Such consent may be made subject to whatever terms and conditions the Owner requires.

15. Copyright. The copyright in and to all material containing or referring to the Mark or any words or designs that are substantially similar to the Mark and that are prepared by or on behalf of the User shall be or become the sole property of the Owner. The User will promptly do such acts and execute and deliver to the Owner all instruments that the Owner, acting reasonably determines is necessary to effect, perfect, register, or record such ownership.

16. Time/Waiver. Time is of the essence hereof. No waiver by the Owner of any particular default or omission committed by the User shall affect or impair the rights of the Owner in respect of any subsequent default or omission of the same or of a different kind.

17. Governing Law. This Agreement shall be governed by and interpreted in accordance with the laws prevailing in the Province of Manitoba, Canada, and enforced exclusively in the courts of Manitoba or federally, to which jurisdiction the User hereby attorns, provided however, it shall be optional to the Owner to pursue enforcement of this Agreement, or protection of the ownership interests of the Owner in the Mark, in any jurisdiction as the Owner may choose in its sole discretion.

18. Further Assurances. The parties will promptly do such acts and execute and deliver to each other such further instruments as may be required to give effect to this Agreement.

19. Notice. Any notice or other communication required or permitted to be given by this Agreement to a party hereto shall be in writing and shall be delivered in person, transmitted by facsimile or similar means of recorded electronic communication or sent by registered mail, charges prepaid, addressed to the party’s address as outlined in the signature page hereto or such other address of which that party shall have given notice. Any such notice or other communication shall be deemed to have been given and received on the day on which it was delivered or transmitted (or, if such day is not a business day, the next following business day). Proof of delivery by hand or registered mail shall constitute proof of receipt.

20. Whole Agreement. This Agreement contains the entire understanding between the parties with respect to use of the Mark and may not be varied except by written instrument signed by both parties.

21. Counterparts. This Agreement may be executed in any number of counterparts, all of which together shall for all purposes constitute one agreement notwithstanding that all parties have not signed the same counterpart. Counterpart signature pages to this Agreement transmitted by facsimile transmission, by electronic mail in “portable document format” (“.pdf”) form, or by any other electronic means intended to preserve the original graphic and pictorial appearance of a document, will have the same effect as physical delivery of the paper document bearing an original signature.

By signing this Agreement or clicking the box next to the “I Agree to the terms and conditions” statement, the User, or the User’s agent, is agreeing that the User has read the Terms and Conditions and that the User agrees to the Terms and Conditions that govern the User’s use of the Mark. If the User does not agree to the Terms and Conditions, please do not check the box or sign the agreement, in which case the User shall not be authorized to make any use of the Mark.

IN WITNESS WHEREOF, the parties hereto have executed these terms this Effective Date:

SCHEDULE "A"

The Mark