The Pulse Brand
The Pulse Brand was developed in 2015 as part of a global industry strategy aimed at generating consumer awareness, stimulating demand and increasing consumption of pulses. Use of the Pulse Brand is available for members of participating pulse industry associations including the American Pulse Association, Canadian Special Crops Association, Global Pulse Confederation, Pulse Canada, the USA Dry Pea & Lentil Council.
This global collaboration of pulse industry stakeholders to use and promote the Pulse Brand is intended to:
- Support unified messaging on pulses.
- Increase awareness of pulses.
- Increase consumption and use of pulses.
